Sporthunger

Branding and design for a German sports nutrition specialist

Sporthunger is a brand dedicated to specially selected products for endurance sports.

Sporthunger launched as a humble e-commerce brand on a mission to find good tasting, well-tolerated sports nutrition.
They have since grown to be one of Germany’s leading sellers of world-class sports nutrition to athletes and approached Mandala Studio to collaborate in moving their brand to the next level.

In collaboration with Sporthunger we developed a bold new style that expresses the energy and work ethic behind endurance sports.

Dynamism and movement is represented by the upward-angled shapes and typography. The teal green colour palette represents Sporthunger’s grounding in the natural environments of endurance sports.