Prenostics

The step before diagnostics in pre-cancer screening

Prenostics is a step-change in healthcare, turning cancer into a predictable and preventable disease.

Led by Oxford University oncologist Professor Sarah Blagden, Prenostics makes it possible to see and measure cells in the pre-cancer stages.

Working closely with our strategy partner Studio Everywhere, we developed an identity based around revealing diagnostic clarity though medical precision and cutting-edge science.

With a target icon denoting accuracy, the entire brand is grounded in scientific rigour and authenticity, using images of microscopic detail and laboratory settings. The Prenostics colour palette deliberately avoids typical medical colours like turquoise and green.