Hyper

A brand refresh for a new type of venture firm powered by community and distribution.

Hyper is a program for founders, investing in startups and pairing teams with experienced founders to help with growth, product, and distribution.

The core idea behind Hyper is magnetism and bringing things together. Bringing people together into communities, bringing companies and platforms together into distribution platforms and bringing founders and investors together to create fundraising opportunities.

Bringing this to life, we created graphic imagery featuring ferrofluids, kinetic motion, complementary colour gradients and magnetic movement.

We arrived at a fresh visual identity that expresses the Hyper idea of taking risks: energy, colour, excitement, and youthful ambition.

Hyper is really a platform; the brand is expressed via the website, and an internal and external community.