House of Kin

Identity and menu design for an all day dining restaurant enjoyed by families

The name House of Kin has a Thai/English dual meaning – กนิ (to eat) and kin (family and relations). The identity

was developed to be contemporary and vibrant with a hint of Thai heritage and elegance, while the menu is playful

so it can be enjoyed by all three generations of customers including kids and grandmas.

Quirky illustrations by Siri Thaitrakulpanich tell stories of families sharing meals, their relationships with one-another, and the fun experienced while eating together.