AppHub

Branding and design taking an eCommerce startup from stealth mode to beast mode.

AppHub is all about software to advance the future of commerce.

In recent years, there has been an explosion in e-commerce activity. This has given birth to a new generation of ambitious - and largely independent - businesses moving or selling online. With this growth, the ecosystem of e-commerce apps has become a maze of options, making it difficult to find the best partners and solutions, a task that is so critical, yet often left to chance.

In collaboration with Studio Everywhere a bold new verbal and visual identity was crafted to express AppHub’s story. Their galaxy of apps is represented by patterns and movement of dots coming together and moving in unison.

The brand provides a unified front door for developers, merchants, employees, and serves as a magnet for e-commerce businesses seeking the strongest partners and solutions to grow their business.

AppHub website

The new AppHub brand came out of stealth in May 2022 and shortly afterwards raised $60m to turbocharge their growth. The launch was covered by many major outlets, including Business Insider, Forbes, and TechCrunch.